Every poster is different but I would say the most important part of every poster is listening to the band hours on end (even if it's not my cup of tea) to get a feel of what the music has in store. After that I will begin to sketch up ideas until I land on something that makes that light bulb click over my head. I then work back and forth constantly from paper to computer and vise versa until I find the appropriate point to stop. Once the image is approved, I take it to print. I take great pride in hand printing all of my posters myself even though it often results in anger and headache. Lastly, the posters get trimmed and signed, then off they go with my fingers crossed that the mail man handles them with care.